“Wise individuals aged 55 and older are becoming serious contenders for a significant share of the global demographic and economic landscape. We currently represent about 17% of the planet’s population, and our numbers are rapidly growing. This shift will necessitate a major cultural adaptation as people are living longer and enjoying a higher quality of life. This presents both economic and cultural opportunities for those who need to adapt and serve this expanding demographic. The consumer paradigm is shifting dramatically to account for the influence of this ‘wise’ population in our lives. We must remain vigilant and prepared.”
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